Pernod Ricard SA, the French owner of Absolut Vodka, Mumm champagne brand and other 14 brands of alcoholic beverages, announced that on Thursday that it would be working on increasing its client base, by implementing a more efficient marketing strategy. This announcement came after the 0.5% rise in the Company’s annual revenue, and the 3% rise in the Company’s sales of the fourth fiscal quarter.

Although the Company expected a higher rise, the executives said that they would be making good use of this slight rise in order to keep the sale wheel going. Pernod Ricard intends to invest in the recently flourishing market in order to decrease the Company’s debts.

The revenue of the Company in 2010 declined from the 954 million Euros recorded last year reaching only 951 million Euros.

The Company’s Chief Executive, Pierre Pringuet, states that the Company’s business enhanced in the last quarter which foresee an even better performance next year. He described the Company’s operations saying, “Our performance over the 2009-10 financial year was a strong and sound one".

On the other hand, Pierre Pringuet’s chief rival, as Diageo, reported an increase of 20% in its sales in North America, and consequently raised its revenue.