Nokia expects hardware design to attract smartphone customers

Submitted by Bruce Totolos on Wed, 09/15/2010 - 11:30

Leading handset maker Nokia, whish as struggled against competitors in the smartphone segment expects hardware design to play an important role in attracting smartphone customers.

Marko Ahtisaari, Company's design strategy director expressed that the smartphone is now attracting user beyond tech-savvy software enthusiasts who want to express their personality with a unique and good-looking device and thus the hardware design will be important in the segment.

The company unveiled four new smatphones at the Nokia World event in London to get back customers from rivals like Apple. The new smartphones based on latest version of Nokia's main smartphone platform, Symbian. The company claims that the platform gives it an edge over rivals because it offers more customization options.

Nokia has plans to launch devise based on latest version of Symbian Os or as well as on the MeeGo platform. Nokia has developed the MeeGo platform with chip maker Intel Corp.

Ahtisaari further said that upcoming Nokia smartphones will be designed in accordance with latest trends in the smartphone market.

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