In a surprising result, a recent study has downplayed the impact of junk food advertisements on the eating appetite of teens. After exposing six-to13-year-olds to a DVD featuring commercials for fast food and junk food, team of researchers, led by Emma Boyland of the University of Liverpool in the UK, found that it further pumped their desire for a wide range of delicacies.

The team found that on an average, kids showed desperation for a high-carb and high-fat diet after watching such ads.

Emma Boyland added, "Exposure to television food commercials enhanced high television viewers' preferences for branded foods and increased reported preferences for all food items [branded and unbranded] relative to the low television viewers”.

Moreover, the result seems to be more applicable to children who are addicted to TV viewing for as high as 21 hours a week, thereby asserting that excessive exposure to television ads for junk food has its own pitfalls.

Even Lori Dorfman, who directs the Berkeley Media Studies Group in California, claimed that this study has reaffirmed the assumption that excessive viewing to TV makes the children more vulnerable to harmful side of advertising.

Moreover, appeal is being made to the parents to education their children about the consequences of excessive TV viewing so that such habits are being timely addressed.