Mitch Winehouse, father of Amy Winehouse, has announced that he is going to launch an awareness campaign to highlight side-effects that legal highs can cause.

Mitch was of the view that he is supporting the Find Out drive, which was being organized by the mother of Hester Stewart, a student, who died after taking legal high. Both of them have seen death of their children, and do not want that any other parents have the same fate.

In order to make sure that they actualize their plans, they have launched the campaign, so that they can educate children and especially youngsters about the problems they can suffer from legal highs.

"A whole generation of young people is at risk from 'legal highs' simply because they don't know what serious harm they can come to by taking them”, said Mitch.

A number of things will be launched as a part of the campaign. Some of the many things will be posters, short films, website and an effective advertisement campaign that can not only influence children, but their parents also. Mitch was of the view that it is expected that the campaign is able to fulfill its purpose.