Government of Britain launched the Measuring National Wellbeing programme in November 2010 to analyze the wellbeing of people in the country.

As per recent reports, women residing in remote areas of the country are reported to be more content than men. The data collected under the `happiness map of Britain' has shown that women are comparatively more excited to stay in the nature `hotspots'.

On the contrary, people staying in the well advanced cities like London, Luton and Reading were comparatively gloomy in their lives. The analysis also brought out the fact that the old age and retired people are had higher quality of life.

The programme was launched by the Prime Minister, David Cameron with an aim of better well-being for its residents. He said that the country will be a better place to live if economic growth is measured on the scale of public's well being.

"The data will revolutionize public policy, not just in the UK but globally. We have the potential to transform the way people talk about this", said Saamah Abdallah, a Senior Researcher from New Economics Foundation (NEF).

The findings were collected by NEF from National Statistics Data and were published by the Government in the interest of people in the UK.