Blackberry Making Vital Operational Changes

Blackberry Making Vital Operational Changes

It might be hard for BlackBerry Ltd., but it is true that the company has been slashing 4,500 jobs. Not only this, it has been taking other actions for the betterment of the company.

BlackBerry has announced that they are going to witness a loss of nearly $1-billion by the end of their second quarter that has ended on August 31. One of the main culprits for the loss is their Z10 touchscreen phone.

Though the phone was introduced in a grand event, it was unable to attract customers. In fact, it is even said that the smartphone will not be able to generate revenue more than 800-million.

The announcements with regard to job layoffs and write off over $900-million unsold phones have brought a decline in the stocks of the company. As per reports, a decline of 16% has been witnessed.

Experts said that the phase through which the company is going through is quite unpredictable. Therefore, nothing much can be said about the future of the company.

"We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability", said chief executive officer Thorsten Heins.

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