Livio Bisterzo Brings Healthy Snacks to the World
Livio Bisterzo is a founder and Chief Executive Officer of a company called “Green Park Holdings.” His new product that seems to be taking America by storm is called “HIPPEAS,” a natural snack that anyone would feel good about giving to their families. As a matter of fact, Livio Bisterzo and his partners believe that goodness is such an important part of their business that “tastes good” and “do good” are the company’s philosophies.
Livio Bisterzo is happy to have Seth Rodsky of growth equity fund Strand Equity Partners as an investor, but he has managed to accomplish an even bigger fete. Actor Leonardo DiCaprio is also an investor.
HIPPEAS is a company that makes organic chickpea puffs that come in six different flavors. The memorable names of his snacks are Happenin’ Hickory, Pepper Power, Maple Haze, Vegan White Cheddar, Siracha Sunrise and Far Out Fajita.
Livio Bisterzo got an early start selling his products in retail stores in March of last year soon after introducing the brand to the market, and it has been a hit with the public ever since. In 2016 alone, the company’s revenue rose to $2.5 million, and he has high hopes for the future as well. He projects that sales will equal $11 million for this year.
Livio Bisterzo was fortunate to be able to bring his new product to the public so quickly because he has had experience in this arena before. He launched a line of men’s grooming products and a line of teas, but sold his interests in those two companies to concentrate on the HIPPEAS brand.
When it came time to introduce HIPPEAS to the industry, he knew that he had a good product and the correct brand. He also had a brilliant brand story to tell, so he was extremely optimistic about his chances for success.
It seems that Bisterzo’s hard work has paid off. He has managed to place his products in several important stores, including Starbucks, Albertsons and Vons, and he doesn’t plan to stop there because Target stores and Kroger Co. will also be showcasing his products by the end of this year. In addition, Livio Bisterzo has an office in Great Britain, and he sells the products in that country as well. In total, more than 20,000 stores have his products on their shelves.
Livio Bisterzo wanted to use his company to make a positive impact on the world, and he seems to have done it. In addition to creating snacks that are good for you, he is also a partner with Farm Africa. Farm Africa is a charity with a plan to end hunger in the world. It also aims to bring economic prosperity to the people in the rural portions of eastern Africa. Each bag of the organic snacks that is sold will benefit farmers in eastern Africa. The money will be used to help farmers use their lands as a way out of poverty.
The organic snacks that Livio Bisterzo has brought to the market are in a subcategory that has been seeing tremendous growth recently. As a matter of fact, sales of products such as these increased to 153 percent by the end of October of 2016. According to experts in the industry, this is only the beginning.
What Is Special about the HIPPEAS Brand?
These products contain large amounts of fiber and protein, but they aren’t heavy. They have a limited number of calories and do not contain any Genetically Modified Organisms. They are also certified organic, gluten-free and kosher. Most importantly, these snacks are very tasty!
Leonardo DiCaprio was involved in the health food genre before he invested in Livio’s company, and he was also an ardent environmentalist. Just recently, Leonardo made an investment in Love in the Wild, which is a sustainable seafood brand. He was drawn to Livio’s company because it is offering people plant-based snacks.
Leonardo’s commitment to the environment has been well-established. In 1998, he founded the Leonardo DiCaprio Foundation. The main beneficiaries of this foundation are habitat conservation and biodiversity. Also on the agenda are possible solutions to the climate change issue. Toward this end, Leonardo is also a U.N. Messenger of Peace for Climate.
Leonardo DiCaprio is definitely dedicated to wildlife and the conservation of the planet. He serves on several boards of organizations that promote these causes, including the International Fund for Animal Welfare, Oceans 5, National Geographic’s Pristine Seas, the National Resources Defense Council and the World Wildlife Fund.
About Livio Bisterzo
Livio Bisterzo has been an entrepreneur for a long time. He got his start in 2003 with a company that was involved in youth culture, events and marketing. In 2015, he found what is now his passion. The founder of Green Park Holdings has his foot in the door of the healthy snack food industry. His company’s purpose is to bring foods that are better for you to the market, but he also wants to make a positive impact on society.
Livio Bisterzo resides in Los Angeles with his wife and three children. Before he came to the United States, he lived in Great Britain where he studied at the University of the Arts. After deciding to become a full-time businessman, he launched an events business, hospitality businesses, consumer products businesses and lifestyle businesses.
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